New Day™ Skin Spray — Early Launch Coming Q3 2026

A first-line therapy

Whether they're in the nursery,
ninth grade, or their nineties —
your patients have been waiting
their whole lives for today.

Introducing a simple, effective
topical spray
indicated to manage
the symptoms of atopic dermatitis.

Mild to severe.

Monotherapy or adjunctive.

Head to toe,
including scalp and face.

Results

Clinical treatment regimen
designed around real life.

Easy to Use

Monotherapy or adjunctive

New Day™ Skin Spray is steroid-free and has no boxed warnings. Use alongside or instead of biologics, steroids, or calcineurin inhibitors – no washout, no loading dose.

Remittive by design

Use until clear, resume when needed, or continue use to maintain a healthy barrier. Use for up to 28 days or until symptoms subside. Product size is designed for 30 days of use.

Easy to Apply

Safe for sensitive skin*

No sting. Suitable for large surface areas (>20% BSA). Spray into your hand first when applying to the face. Free of gluten and parabens.* New Day™ Skin Spray contains sodium benzoate as a preservative. A small subset of patients may be sensitive to this ingredient.

Novel spray format

Easy application for hard to reach areas. Non-greasy, fast absorbing. New Day™ Skin Spray is not an aerosol spray, it is a targeted lightweight, silky-feeling emulsion.

Visible signs of healing within 48 hours*

In a 7 yrs. old clinical participant in Activated Silk® Skin Spray IRB approved study.

Before

Day 0

Baseline —
Visible AD presentation

Skin condition at Day 0 baseline — visible atopic dermatitis

After

Day 2

Visible improvement —
48 hours

Skin condition at Day 2 — visible improvement after 48 hours

*Individual results may vary.

How It Works

A return to first principles

Atopic dermatitis is a
barrier disorder
– not an
immune system malfunction.

For patients who've cycled through steroids, injections, and side effects — New Day™ Skin Spray isn't just a different approach to treatment. It's the sustained, burden-free therapy they've been waiting for.

A novel mechanism
of action

New Day™ Skin Spray peptides address atopic dermatitis at the
structural level – rapidly repairing barrier integrity and reducing
the external triggers that initiate inflammation.

1

Barrier Disruption

Barrier disruption diagram

A compromised stratum corneum is the structural origin of the AD flare cycle. When the barrier breaks down, transepidermal water loss accelerates and allergens, microbes and opportunistic pathogens like S. aureus penetrate more easily, triggering the Th2-mediated immune response that sustains and amplifies inflammation.

2

Peptide Matrix Formation

Peptide matrix formation diagram

Upon application, New Day™ Skin Spray peptides self-assemble into a flexible, breathable surface matrix. The matrix bonds with the skin's native proteins and lipids, physically bridging gaps in the stratum corneum where the barrier has broken down and forming a continuous, protective scaffold over affected tissue.

3

Cascade Interruption

Cascade interruption diagram

The matrix creates barrier structure, reinforcing broken skin. By restoring normal water regulation and surface architecture, it reduces colonization sites for S. aureus and limits the allergen and irritant load that feeds the inflammatory cascade, helping break the itch-scratch-flare cycle at its source.

A New Day

A New Day diagram

A matrix-reinforced barrier limits irritant and pathogen penetration, reducing the structural stimulus load that perpetuates flares. With the triggering cycle interrupted, the skin's own repair mechanisms can activate, calming immune overreaction and allowing tissue to recover without ongoing external provocation.

Who It's For

Made to care
for the patients already
in your waiting room.

The toddler who
won't stop running away.

No sting. No steroids.
Fast-absorbing. Spray head-to-toe.
Cozy pajamas go straight on.

The teen
athlete.

Non-greasy. Spray it on
in seconds after the game.
They'll actually use it.

The patient who hits
their tolerance ceiling.

She's been on and off for years.
New Day™ is a full-body topical that
doesn't stop working and doesn't
need to.

The elderly patient
you care about.

Systemic risk is too high for another biologic. And for patients who need
help managing their care, a spray is a
lot easier for a caregiver than a cream.

The patient who's still
not quite clear.

New Day™ works alongside
whatever's already working,
– no washout, no loading dose.

From a first-line monotherapy
to adjunctive treatment,
New Day™ Skin Spray fits.

Access

Designed so cost never stands in the way.

We've made the economics simple
for you and your patient.

Patient Access

Simple, predictable pricing

Insured patient copay (supported) $15
Uninsured patient cost (supported) $75
Prior authorization required NO
Step therapy required NO
Product fulfillment DIRECT TO PATIENT
Insurance adjudication BACKGROUND
Office staff burden NONE

$15

That's it. Every patient. Every time.

To receive the $15 patient price for New Day™ Skin Spray, patients submit their insurance information during intake.


From there, New Day™ Skin Spray ships directly to the patient from our exclusive pharmacy partner, PHILRx. No copay cards. No prior authorization. No shipping charges. No waiting on insurance.


New Day™ Skin Spray is designed for immediate access: patients submit insurance, pay $15, and receive their prescription directly in 3–5 days.

For more information about prescribing with PHILRx,

Request early launch access for your practice.

We're working with a select group of dermatologists ahead of commercial early launch in Q3 2026. Share your information and we'll be in touch with next steps, clinical materials, and early prescribing access.

New Day Skin Spray
Product Assistant

Bot for physicians

This bot provides general product information only and is not a substitute for clinical judgment.
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